A rare and coveted type of news article, an exclusive report is the sole access given to a single journalist or media outlet on a specific piece of news or information. This can be an effective strategy for sharing impactful announcements that would otherwise get lost in the noise of competing stories or ad placements, as the article is more likely to go viral and reach wider audiences.
In order to be successful, PR pros need to carefully select journalists and media outlets that align with the company’s target audience and goals, as well as research their editorial focus and previous coverage to understand what kind of content they typically cover. It’s also important to clearly communicate what is required for an accurate and thorough story, including high-resolution images and any other documentation that expedites the reporting process.
Additionally, it’s helpful to offer an exclusive well in advance of your desired publication date to give journalists a chance to assess their schedule and ensure they can make the time commitment. Lastly, it’s important to be prepared for any hiccups or last-minute changes, as it can be frustrating for journalists who are trying to turn around stories quickly.
Exclusive articles are a great way to engage audiences and increase brand loyalty. The principle of scarcity plays an important role in this, as people naturally assign higher value to things that are harder to obtain. This creates a sense of prestige and exclusivity, encouraging people to share the content with their friends and networks.