A news alert is a notification that Google sends to you when content related to your search terms appear online. These are useful for businesses, allowing them to track mentions of their company name, competitors and industry keywords. You can also set up alerts for specific locations to stay on top of the latest local news. For example, if your pet store business is located in Seattle and has several local kennels that buy dog food and toys from you, you could create an alert for “dog stores Seattle.”
Breaking news alerts are immediate notifications sent by media organizations to inform audiences about events as they happen. These often include key details including the who, what, where, when and why to help audiences understand a situation quickly. These alerts are a vital part of a media organization’s communications strategy as they build trust with audiences who rely on them for real-time information during crises. However, the use of breaking news alerts raises ethical concerns about sensationalism and accuracy.
Media alerts (also called media advisories) are announcements of an upcoming event that are meant specifically for reporters. They are used to convince reporters that a story is newsworthy and should be covered. They should include a captivating headline and provide contact information for one person at your organization, as reporters will likely follow-up on these alerts. Length is not a factor when crafting these alerts, but they should be brief in order to capture the reporter’s attention.